Model wearing the SoftForm Pullover Bra in Ruby Model wearing the SoftForm Pullover Bra in Ruby

Limited Time Only

Our best-seller
in Ruby
Your favorite bra
in a limited-edition
Ruby

There is a reason SoftForm is a bestselling wireless bra: gentle fabric where it touches your skin, sturdy fabric where you need the support, and a fit people come back for. Now offered in limited-edition Ruby.

Bra innovations that feel better

Wireless Wonder There’s a reason it tops our bestsellers. A bonded underbust does the lifting with no underwire at all, and molded foam cups deliver support plus shape.
Foam Wrapped Underwire A soft, airy cushion wraps the underwire so it never touches your skin — all of the support, none of the poking.
Instant Definition It fixes the age-old uniboob problem while still looking good. Soft, stretchy materials team up for comfort, lift and real separation — and no underwire.
Model wearing the CrossOver Bra

Back In Stock

Our most coveted limited-time color
Shop CrossOver Bra
Model wearing the Mid-Thigh Bodysuit

Back In Stock

The ultimate full-body shaper
Shop Mid-Thigh Bodysuit

SuperPower Short

The shapewear our customers reach for most. Powerful sculpting for maximum waist definition, booty lifting, and back smoothing.

Powerful Targeted Compression Powerful Targeted Compression Compression panels are mapped strategically, shaping where you want it and easing off where you don't.
Powerful Targeted Compression
Won’t Roll Down Won’t Roll Down Flexible boning plus a silicone-lined band hold it perfectly in place, with no roll-down or ride-up.
Won’t Roll Down
Feature
Feature
Free shipping Hassle-free returns

Free shipping on $100 and 30-day hassle-free returns.

Support crafted for a seamless wedding day

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SuperPower Short shown in Runway
SuperPower Short
$89.00
Super Strong Support
1+
195
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Erica T.

“I wore the SuperPower Short under my wedding dress. GAME CHANGER!! So happy I trusted an Instagram Ad.”

Queen Brief shown in Astral
Queen Brief
$84.00
Strong Support
39
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Taylor E.

“I feel super confident in my wedding dress and I just know that the confidence will shine through on my big day! Thanks!”

No-Show High-Waist Short shown in Sand
No-Show High-Waist Short
$89.00
Strong Support
18
Shop

Rachel S.

“I wore this under my mother-of-the groom dress at my son’s wedding and I didn’t have to ever think about sucking anything in all day long. It was so comfortable and supportive.”

Bundle and save up to 33%

Honeylove Story

From comments
to closet

Every Honeylove piece comes from our design expertise, shaped and sharpened by the honest feedback you send us.

EXTENSIVE FEEDBACK COLLECTION

We sit down with customers and read every note you send, so what we build next is guided by you.

RIGOROUS PRODUCT DEVELOPMENT

We take years on each design, making sure every panel, hook and seam performs perfectly.

TOTAL FABRIC OBSESSION

We are unapologetic fabric snobs — nothing but the highest performing materials makes the cut.

METICULOUS INDUSTRY RESEARCH

We put Honeylove head to head with other brands to be sure it stays the best you can buy.

As Seen In

"A shaping short adds a layer of security for that extra confidence boost."

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"In all my many years on this planet, I've never had a bra that felt this good to wear."

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"[Honeylove] is disrupting the status quo by taking the shame out of shapewear."

Read Article